Introducing BLOOM – a Collaboration with Charli Burrowes aka @MeOhMyGirl

Introducing BLOOM – a collaboration with the incredibly talented artist, photographer, and all-round amazing creative Charli Burrowes aka @meohmygirl. Inspired by an Anaïs Nin poem (featured below) our vision for the campaign was simply to “Make it beautiful. Make it mean something. Make Art”. See how Charli brought our vision to life via an exquisite set of photographs exploring the “five stages of blooming”. Additional hand-lettering was created by Gillian Dinh, aka @themarker_, and can be seen throughout the campaign.

Our muse Mary wears the new Classic Square Neck in Navy and Original Sexie Rashie in Evening Botanical. These are available for pre-order, and shipping late September.

Our vision: Make it beautiful. Make it mean something. Make Art.

Her Art: Simply exquisite exploration of the “five stages of blooming.”

Director and Producer: Carly Brown

Creative Director/Photographer: Charli Burrowes aka @meohmygirl

Muse: Mary Stickley

Botanical Art: Heather Hawkins

Hand-lettering Artist: Gillian Dinh

Hair and Makeup: Penny Antuar

Florals: Divine Flowers Brisbane

Poetry: Anaïs Nin